YesYum started as a scrappy, bootstrapped kimchi brand on the South Coast of NSW. They were full of flavour, but held back by a confused look, muddled messaging, and low brand awareness. 

They came to us with bold ambitions and great products, but not much else to work with. Together, we built a brand from the ground up that put fun and flavour front and centre. 

From strategy to packaging to a vibrant new website, we carved out a space in the market that’s proudly loud, proudly tasty, and impossible to ignore. YesYum is your not-so-secret weapon in the kitchen. The jar you always reach for. 

The logo nods to the feeling you get when you try it; a subtle smile, hidden in plain sight. 

With a brand identity, tone of voice, and toolkit ready for growth, YesYum has since landed new stockists, glowing customer feedback, and a brand that finally tastes as good as the product inside.